Welcome to the resources page for my two talks at the 2012 annual conference of the Institute of Financial Planning. Both presentations are embedded here, and video and audio files will be posted too, once the sessions are completed.
All the links take you off this site. Amazon links are affiliate links meaning I make a small commission if you go on to buy anything after clicking those links.
Please do let me know if can help in any way regarding this very important subject. Feel free to fire any questions to me here. I am also available to help your firm with its online marketing efforts on a consultancy basis.
Monday afternoon session – How to create compelling online content
This is a half-hour, rapid fire how-to session. Obviously we can’t even scratch the surface of how to get going with online content marketing, but I’ll try! Here are some links to my source material, all of which is highly recommended:
Michael Hyatt’s Blog – one of the most-read blogs on the internet, dedicated to living intentionally
Platform: Getting noticed in a noisy world – Michael Hyatt. Easily the best book on the subject currently available
Advertising headlines that make you rich – David Garfinkel. Don’t pay for the hard copy version, Kindle is best
MarsEdit – offline blog editor for Mac
Live Writer – offline blog editor for Windows
iStockPhoto.com – great source of royalty-free images
Copyblogger.com – Excellent tutorials for creating online content
PodcastAnswerMan – Cliff Ravenscraft is the podcast legend
Social Media Examiner – Video Blogging guide
[codepotato] – First class websites and brilliant service from Gareth Thompson
Here is the video of the presentation:
Here is the audio file…
Download the audio file by right-clicking the following link and selecting ‘Save (file) As…’
And here are the slides I used in my presentation:
Wednesday morning session – Creating trust through the power of online content
This is my second of two sessions at the Institute of Financial Planning annual conference 2012. I look at the mechanics of how people come to trust an online brand, and then some practicalities as to how you can begin developing that kind of trust yourself.
In the session, I draw from a recent survey from About.com – here’s the link to the pdf of the outcome of that survey:
I mentioned three great examples, one of each type of online content:
- Martin Bamford of Informed Choice – Written Blog
- Michael Hyatt of michaelhyatt.com – Podcast
- Dave Dugdale of LearningDSLRVideo.com – Video
To create great content, you should be a consumer of great content. The best way is to get to know Google Reader.
Here’s the video of the presentation
In a fit of unprofessionalism, I forgot to turn on the camera for the first couple of minutes. The audio is complete, however!
Here’s the audio file:
NB the first 15 seconds are silent!
To download the audio file for listening on an iPod or similar device, right click on the link below and choose ‘Save As’