The only Social Media strategy you’ll ever need

Many people will tell you that you should have a social media plan, a strategy, some KPIs to measure and clear rules to keep ahead of that nasty compliance manager. Call me a cynic, but the people usually telling you this stuff are those selling their own consultancy services.

Now if you’re a big corporate, with shareholders to please and lawyers to placate, you may well benefit from some of these things, but this is why most big companies suck at social.

For most ordinary people, and certainly for most financial advisers, you might as well forget about all that. Social is about sharing yourself, your views and your personality, so that people can get to know you before they even pick up the phone to make an appointment to see you.

Here, then, is my social media strategy.

Going unplugged


I’m about to take a couple of weeks’ annual leave from work. For the first week the family and I are off to Centreparcs at Longleat. If there’s anywhere guaranteed to chill you out it’s Centreparcs. It is perfect for all the family, and my kids are now at the age when they amuse themselves all day and just come back to us when they need refuelling.

In that first week, for the first time in a long time, I’ll be totally disconnecting from the internet.

Book Review – Platform by Michael Hyatt

In the four weeks or so since this book has been released, I have read it twice and listened to the audiobook twice more. Platform, by Michael Hyatt is the natural successor to the book that set me on the road to doing, which was Crush It! by Gary Vaynerchuk. Platform builds on Crush It! by bringing the social media tools up to date and expands on it too, providing practical ideas for developing your own platform. (By the way, as much as I love Crush It, you don’t need to read that first to get the maximum benefit from Platform)

How to add geo-searches to Hootsuite or Tweetdeck

One of the most useful aspects of social media is the search function. Twitter especially allows you to search for any word or phrase and to narrow the search results to within a set number of miles of a specific location. Think of the benefits of being able to search for people talking about your particular business niche within striking distance of your locality.