Many people will tell you that you should have a social media plan, a strategy, some KPIs to measure and clear rules to keep ahead of that nasty compliance manager. Call me a cynic, but the people usually telling you this stuff are those selling their own consultancy services.
Now if you’re a big corporate, with shareholders to please and lawyers to placate, you may well benefit from some of these things, but this is why most big companies suck at social.
For most ordinary people, and certainly for most financial advisers, you might as well forget about all that. Social is about sharing yourself, your views and your personality, so that people can get to know you before they even pick up the phone to make an appointment to see you.
Here, then, is my social media strategy. Continue Reading…